Amazon Opens a Brick and Mortar Bookstore

Will It be the behemoth that crushes the competition?

 Bookstores are dead…Long live bookstores!

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Amazon, the internet giant recently announced that they were opening their first physical bookstore. Seattle will be the home of Amazon’s first foray….or salvo across the bow of the traditional outlets.  This small step signals a significant shift in strategy and may cause a further contraction of the already shrunken landscape of bookstores, independent and otherwise.  If you believe a recent article in The Motley Fool, the data driven model of Amazon will be the biggest “disruptor” in the book business since, well…..Amazon and their disruption of publishing when the ecommerce business of selling…and discounting books.  Only time will tell if book buyers can embrace a giant, but who’s really squeezing who?

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