Who We Are

Villarosa Media is the collaboration of a mother and two daughters together
with over 50 years of Journalism experience.


The three Villarosa women are known in the publishing industry and have brand recognition through their extensive editorial and writing experience and expertise. They have a long history of working together on numerous writing projects and come come with an entrepreneurial spirit and a variety of complementary skills to create a new publishing model.


Clara Villarosa, the mother, has a unique perspective and expertise. As founder Of Hue-Man Bookstores in Denver Colorado and Harlem New York, she operated what she grew to be the largest African American Bookstore in the country. She worked for years in the nonprofit and corporate environment and she understands the business side of bookselling as well as mission driven ventures and the importance of marketing and branding. She has decades of experience which has allowed her to develop relationships with authors, agents, publicists, publishers, book clubs other bookstores and business owners.




Linda, the eldest daughter, is the author or co-author of nearly a dozen books. She has extensive editorial experience as the former executive editor of Essence Magazine, where she continues to contribute. As the health editor of the New York Times, she redesigned and expanded health coverage for Science Times and for the newspaper at large and wrote a number of award-winning articles. She has provided editorial consulting to a number of companies and organizations and worked behind the scenes helping other authors complete proposals and package and write their books. She is a professor of media studies at the City College of New York in Harlem, where she runs the journalism program and she recently completed her master’s degree focusing on digital and urban journalism.

Alicia, the younger daughter is a blogger and freelance writer for magazines and also a pilates instructor and personal trainer. She has enjoyed a 25-year writing career, which developed from her position as public relations account executive where she wrote client copy and press releases for Du Pont products. As a writer, Alicia combines her dual passions and writes on a variety of topics but specifically, health, fitness and nutrition. She has written articles for Essence Magazine, “O”, Health and Body and Soul and was a regular contributor for Healthquest Magazine. She has assisted many authors in writing books including co-authoring her mother’s book, “Down to Business: First Ten Steps to Entrepreneurship for Women”.